We grow together
A family who cares for the beautiful hands of Chikankari.
The Story
Sarausi Lifestyle is the result of a deep passion and vision to celebrate and elevate the art of Chikankari embroidery. Founded in 2019 by graduates of the prestigious National Institute of Design (NID), the brand was born from a love for the beauty and elegance of this traditional craft and a desire to share it with the world.
Starting in the small village of Sarausi, located around 60 km from Lucknow, and guided by a deep respect for the rich cultural heritage of Chikankari embroidery, the journey began with the aim of showcasing the timeless beauty and elegance of this art form on a global stage.
Today, Sarausi Lifestyle has expanded to work with artisans in many villages around Lucknow, while staying true to its commitment to producing high-quality Chikankari garments. The brand strives to incorporate old, intricate design blocks for embroidery while experimenting with different stitches to create unique and beautiful pieces.
The goal is to not only preserve the rich cultural heritage of Chikankari embroidery but also to bring it to a wider audience and support the livelihoods of the talented artisans who keep this tradition alive. With Sarausi Lifestyle, you can own a piece of history that has been reimagined for the modern world.
Sustainable
Ethically made
Sarausi’s garments are cotton, handwoven, handcrafted, organic colored, contemporary in silhouette, and affordable.
Our organisation avoids using any process which has a negative impact on nature. From raw material sourcing to manufacturing and packaging, everything is done in an eco-friendly way. People involved in making this exquisite work are farmers, weavers, dyers, wooden block makers, and Chikankari artisans, without them we cannot achieve this uniqueness.
Our craft
Carefully crafted for people that care
Chikankari is one of the most delicate traditional embroideries, which is done in the historical city of Lucknow. This beautiful Chikankari work is a combination of 32 stitches which includes bakhiya, panda, muri, pechni, bijli, grass-Patti, dhaniya-Patti, and more. The richness of bel and buta comes alive with the effort of the Artisans.
Our fabric
Sustainably grown fibres
Organic cotton is grown using methods and materials that have a low impact on our environment. Our fabric is soft, breathable and skin-friendly, the process involved in it is hand-spun, hand-woven and dyed with natural colours.
Handloom weaving is an intricate process that needs a lot of effort to make soft and thin fabric for garment industries.
